Privacy Policy

1. Who We Are

Contractor Ops Live is operated by Semantic Mastery LLC, a Virginia limited liability company.

We provide educational content, live events, and operational resources for home service contractors and small business owners in the United States. Our websites and services are intended exclusively for US-based businesses.

2. Information We Collect

Information You Provide Directly

When you opt in to receive our free report, register for an event, or contact us, we may collect:

• Full name
• Email address
• Phone number (if provided)
• Business name and trade (HVAC, roofing, plumbing, etc.)
• Geographic market or service area
• Any information you voluntarily include in a message or form submission

Information Collected Automatically

When you visit our websites, we and our third-party service providers automatically collect:

• IP address and approximate geographic location (city/state)
• Browser type and version
• Device type (desktop, mobile, tablet)
• Operating system
• Pages viewed and time spent on pages
• Referring website or search query
• Date and time of visit
• Click behavior and scrolling patterns

Information from Third Parties

We may receive information about you from third-party advertising platforms (such as Google) when you interact with our ads, or from our email marketing service provider when you engage with our emails.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Deliver the free report and other requested content you signed up for
• Send follow-up email communications about Contractor Ops Live events, resources, and offers relevant to your trade
• Respond to inquiries submitted via our contact information
• Improve our websites by analyzing usage patterns and page performance
• Run advertising campaigns including Google Ads remarketing to reach relevant audiences
• Measure advertising effectiveness using conversion tracking and analytics
• Comply with legal obligations and enforce our Terms and Conditions
• Prevent fraud and maintain the security of our websites

We do not sell your personal information to third parties. We do not use your information for purposes unrelated to our business services.

4. Google Advertising & Analytics

We use Google Ads and Google Analytics to advertise and analyze traffic on our websites. These services may use cookies and similar tracking technologies to:

• Show our ads to people who have previously visited our websites (remarketing)
• Show our ads to new audiences with similar interests (similar audiences / customer match)
• Track conversions — meaning actions you take after clicking one of our ads, such as submitting a form or downloading the report
• Analyze how visitors use our website so we can improve it

Google's advertising features we may use include:

• Remarketing with Google Ads
• Google Display Network impression reporting
• Google Analytics Demographics and Interests reporting
• Integrated services that require Google Analytics to collect data via advertising cookies and identifiers

You can opt out of Google's use of cookies for advertising by visiting Google's Ad Settings. You can also opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

For more information on how Google uses data when you use our site, visit: How Google uses data when you use our partners' sites or apps.

5. Third-Party Services

We work with the following third-party service providers who may process data about you on our behalf:

Kit (formerly ConvertKit) — Email Marketing

When you submit a form on our site to receive the free report, your information is transmitted to and stored by Kit (kit.com). Kit processes email opt-ins and manages our email communications. Kit's privacy policy is available at kit.com/privacy.

Google LLC — Advertising & Analytics

We use Google Ads for paid advertising and Google Analytics for website traffic analysis. See Section 4 above for details. Google's privacy policy is at policies.google.com/privacy.

Cloudflare, Inc. — Hosting & Security

Our websites are hosted on Cloudflare Pages and protected by Cloudflare's security infrastructure. Cloudflare may process visitor IP addresses and traffic data. Cloudflare's privacy policy is at cloudflare.com/privacypolicy.

Google Fonts

Our pages load fonts from Google Fonts (fonts.googleapis.com). When fonts are loaded, your browser sends a request to Google's servers, which may log your IP address. This data is subject to Google's privacy policy.

We do not sell, rent, or trade your personal information to unaffiliated third parties for their own marketing purposes.

6. Cookies and Tracking Technologies

Our websites use cookies and similar technologies. A cookie is a small text file placed on your device by a website you visit.

Types of Cookies We Use

• Strictly necessary cookies: Required for the website to function. These cannot be disabled.
• Analytics cookies: Allow us to count visits and traffic sources so we can measure and improve site performance (e.g., Google Analytics).
• Advertising cookies: Used to deliver relevant ads and track ad campaign effectiveness (e.g., Google Ads conversion tracking and remarketing cookies).

How to Control Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete cookies currently stored on your device
• Block cookies from specific websites
• Block all third-party cookies
• Clear all cookies when you close the browser

Note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit allaboutcookies.org.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Email subscribers are retained in our email marketing system until you unsubscribe or request deletion.
• Website analytics data is retained according to our Google Analytics retention settings (typically 26 months).
• Contact form submissions and correspondence are retained for a reasonable business period.

You may request deletion of your personal information at any time by contacting us at support@semanticmastery.com.

8. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request that we delete your personal information.
• Opt-out of marketing: Unsubscribe from our email list at any time using the unsubscribe link in any email we send, or by contacting us directly.
• Opt-out of advertising cookies: Use the Google Ad Settings or browser cookie controls described in Sections 4 and 6.

To exercise any of these rights, contact us at support@semanticmastery.com or call (540) 212-9592. We will respond within a reasonable timeframe.

9. California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
• Right to Opt-Out of Sale: We do not sell personal information. You do not need to take any action to opt out of a sale.

To submit a CCPA request, contact us at support@semanticmastery.com with the subject line "CCPA Privacy Request."

10. Children's Privacy

Our websites and services are intended exclusively for business owners and professionals. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at support@semanticmastery.com and we will delete it promptly.

11. Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Our websites are served over HTTPS and hosted on Cloudflare's secure infrastructure.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page.

Your continued use of our websites after any changes to this policy constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: